With special guests! Set in South Africa, Material is a comedy about textiles. Also, it’s about stand-up comedy. But mostly it’s about textiles and Ebrahim’s fabric store. It’s kind of about comedy, but it is definitely about the fabric store. In fact, forget the stand-up comedy. You won’t go anywhere with that. Stick to the fabric store. Young Cassim is the heir apparent to his father’s fabric shop, but has aspirations to be a stand-up comedian. Spending his days trying to save his father’s shop and spending his nights making people laugh, Cassim is torn between his Muslim family and the modern world and its temptations. Will he perform on the big stage and let his father’s life dwindle to obscurity? Or will he use his modern touch and save the family business? Material is a sensitive fabric film about trying to find the balance between tradition and responsibility. –Cleveland International Film Festival

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[ai1ec view=”posterboard”, cat_name=”material”]

94 min
Not Rated
Year: 2012
Country: South Africa
Language: English
Festivals: Busan International Film Festival, BFI London Film Festival, Cleveland International Film Festival
Director: Craig Freimond
Screenwriter: Craig Freimond
Cast: Riaad Moosa, Vincent Ebrahim, Joey Rasdien